Journal Article
Marketing’s contribution to the strategy dialogue revisited
Roger A. Kerin
Journal of the Academy of Marketing Science, 1992, Volume 20, Number 4, Pages 331-334
Journal Article
Developing a customer value-based theory of the firm
Stanley F. Slater
Journal of the Academy of Marketing Science, 1997, Volume 25, Number 2, Pages 162-167
Journal Article
Research as innovation: Rewards, perils, and guideposts for research and reviews in marketing
Rajesh K. Chandy
Journal of the Academy of Marketing Science, 2003, Volume 31, Number 3, Pages 351-355
Book Chapter
Regel: Das Potenzial der Soft-Faktoren ist stärker als man glaubt
2008, Fairplay Franchising, Teil 1, Pages 69-83
Book Chapter
Regel: Das Potenzial der Soft-Faktoren ist stärker als man glaubt
Waltraud Martius
2010, Fairplay Franchising, Teil 1, Pages 75-91
Book Chapter
The Internationalization of Marks & Spencer
Ilan Alon
2006, Service Franchising, IV., Pages 227-242
Book Chapter
When is Master International Franchising a Preferred Mode of Entry?
Ilan Alon
2006, Service Franchising, II., Pages 103-119
Book Chapter
Globalization, Social Capital and Networked Violence: The Role of Values
Benjamin N. Judkins and Stephen E. Reynolds
Studies in Global Justice, 1, Volume 4, Values and Violence, Part II, Pages 137-150
Book Chapter
Governance Inseparability in Franchising: Multi-case Study in France and Brazil
Paulo F. Azevedo and Vivian L. S. Silva
Contributions to Management Science, 2007, Economics and Management of Networks, Part A:, Part 2, Pages 97-115
Journal Article
Toward a relational perspective of franchising chains
Luis M. De Castro, João Mota and Sandra Marnoto
Service Business, 2009, Volume 3, Number 1, Pages 15-30