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Volume 1 / 2001 - Volume 12 / 2012
125-150
An empirical study on consumer first purchase intention in online shopping: integrating initial trust and TAM
Jin Baek Kim
151-175
The mediating role of the dimensions of the perceived risk in the effect of customers’ awareness on the adoption of Internet banking in Iran
Payam Hanafizadeh and Hamid Reza Khedmatgozar
177-199
The effects of sequential combinations of virtual experience, direct experience, and indirect experience: the moderating roles of need for touch and product involvement
Ching-Jui Keng, Tze-Hsien Liao and Yu-I Yang
201-224
Exploring the disseminating behaviors of eWOM marketing: persuasion in online video
Jung-Kuei Hsieh, Yi-Ching Hsieh and Yu-Chien Tang
225-248
Modeling users’ acceptance of mobile services
Theodora Zarmpou, Vaggelis Saprikis, Angelos Markos and Maro Vlachopoulou
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