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Volume 1 / 2003 - Volume 10 / 2012
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Lock in and switch: Asymmetric information and new product diffusion
Luís Cabral
Online First™, 13 April 2012
Linking reputations through umbrella branding
Jeanine Miklós-Thal
Online First™, 31 January 2012
Investigating brand preferences across social groups and consumption contexts
Minki Kim and Pradeep K. Chintagunta
Online First™, 6 January 2012
Conversion of ordinal attitudinal scales: An inferential Bayesian approach
Michael Evans, Zvi Gilula and Irwin Guttman
Online First™, 25 November 2011
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