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Volume 1 / 1996 - Volume 5 / 2002
Discontinued in January 2003
123-126
Guest Editorial: Event Studies in Finance and Marketing: A Road Map for Finance and Marketing Managers
James A. Verbrugge
127-148
Do Trademark Infringement Lawsuits Affect Brand Value: A Stock Market Perspective
Sanjai Bhagat and U. N. Umesh
149-169
Assessing the Economic Worth of Corporate Event Sponsorships: A Stock Market Perspective
Debi Prasad Mishra, George S. Bobinski Jr. and Harjeet S. Bhabra
171-182
The Value of Olympic Sponsorships: Who is Capturing the Gold?
Kathleen Anne Farrell and W. Scott Frame
183-199
The Effect of New Product Announcements and Preannouncements on Stock Price
Paul S. Koku, Harsharanjeet S. Jagpal and P. V. Viswanath
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