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Volume 1 / 1996 - Volume 5 / 2002
Discontinued in January 2003
5-22
Electronic Commerce: A Marriage of Management Information Systems and Marketing
George M. Zinkhan and Richard T. Watson
23-46
Relationship Marketing and its Synergy with Web-based Technologies
Sirinuch Srirojanant and Peter Cresswell Thirkell
47-58
Web Marketing: Has the Distinction Between Products and Services Become Obsolete?
Malin Brännback and Jussi Pukakainen
59-89
Sources of Customer Satisfaction and Dissatisfaction with Information Technology Help Desks
Robert Heckman and Audrey Guskey
91-111
Making Sense of Marketing Data: Some MIS Perspectives on the Analysis of Large Data Sets
Shahana Sen and Alex Tuzhilin
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