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Volume 1 / 1996 - Volume 5 / 2002
Discontinued in January 2003
123-150
The Conceptualization and Measurement of Suppliers' Reputation Display in Asymmetric Marketing Relationships
Debi Prasad Mishra
151-170
Implementing the Marketing Concept One Employee at a Time: Pinpointing Beliefs about Customer Focus as a Lever for Organizational Renewal
Chris T. Allen, Edward F. McQuarrie and Terri Feldman Barr
171-192
The Influence of Alternative Marketing Styles on Internal Competences in Small Manufacturing Firms: the Results of a UK Investigation
Dr. Ian Chaston
193-210
Market Orientation and Raw Material Control
Torbjorn Trondsen and Richard S. Johnston
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