You have Guest access.
Log In
Volume 1 / 1996 - Volume 5 / 2002
Discontinued in January 2003
223-255
Relationship Marketing and Consumers: A Social Dilemmas Approach
Gijsbert B.W. Willenborg
257-274
The Lifetime Value Concept in Customer-Based Marketing
Janny C. Hoekstra and Eelko K. R. E. Huizingh
275-294
Refining RFM-Variables through Mokken Scale Analysis for the Purpose of Optimal Prospect Selection: Application to Ownership Patterns of Financial Products
Drs. Leonard J. Paas
295-311
Segmentation of Hedonic Consumption: An Application of Latent Class Analysis to Consumer Transaction Databases
Jaap Boter and Michel Wedel
313-331
Status of Database Marketing in the Dutch Fast Moving Consumer Goods Industry
Peter C. Verhoef and Janny C. Hoekstra
333-352
“Friendly” Complaining Behaviors: Toward a Relational Approach
Isabelle Prim and Bernard Pras
353-368
Achieving Mass Customization Through Postponement: A Study of International Changes
Prof. Remko I. van Hoek, Prof. Dr. E. Peelen and Prof. Dr. Harry R. Commandeur
Frequently asked questions General info on journals and books Send us your feedback Impressum Contact us
© Springer, Part of Springer Science+Business Media Privacy, Disclaimer, Terms & Conditions, and Copyright Info