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Volume 1 / 1996 - Volume 5 / 2002
Discontinued in January 2003
5-16
Misconceptions about Market Orientation
George S. Day
17-41
Market-Oriented Management: A Systems-Based Perspective
Jan Becker and Christian Homburg
43-76
The Customer Concept: The Basis for a New Marketing Paradigm
Janny C. Hoekstra, Peter S. H. Leeflang and Dick R. Wittink
77-92
Barriers to Increased Market-Oriented Activity: What the Literature Suggests
Soren Bisp
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