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Volume 1 / 1996 - Volume 5 / 2002
Discontinued in January 2003
187-203
The Combination Strategy to Optimal Target Selection and Offer Segmentation in Direct Mail
Penny Spring, Peter S.H. Leeflang and Tom Wansbeek
205-229
Looking For a Network Organization: The Case of GESTO
Mario Benassi, Arent Greve and Julia Harkola
231-257
Thriving on Turbulence
Dr Brendan J. Gray, Professor Gordon E. Greenley, Dr Sheelagh M. Matear and Mr Philip K. Matheson
259-278
Marketing Capabilities and Firm Performance: A Hierarchical Model
Graham Hooley, John Fahy, Tony Cox, Jozsef Beracs and Krzysztof Fonfara, et al.
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