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Volume 1 / 1996 - Volume 5 / 2002
Discontinued in January 2003
5-23
Market Orientation, Learning Orientation and Product Innovation: Delving into the Organization's Black Box
William E. Baker and James M. Sinkula
25-42
Measuring Cross-Category Specials Purchasing: Theory, Empirical Results, and Implications
Rockney Walters and Maqbul Jamil
43-58
Making Sense of SERVQUAL's Dimensions to the Chinese Customers in Macau
Tiffany K.P. Lam
59-73
Achieving Managerial Synergism: Balancing Strategic Business Units and Profit Centers
A. Coskun Samli and Eric H. Shaw
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