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Volume 1 / 1996 - Volume 5 / 2002
Discontinued in January 2003
171-196
Exploring Market Driving: A Case Study of De Beers in China
Lloyd C. Harris and Kai Yi Cai
197-217
Are Market Orientation and Learning Orientation Necessary for Superior Organizational Performance?
Mark Anthony Farrell and Edward Oczkowski
219-238
Assessing the Impact of Market-Focused and Price-Based Strategies on Performance: A Neural Network Typology
Paul A. Phillips, F. Davies and L. Moutinho
239-270
Measuring Market Orientation: Exploring a Market Oriented Approach
Lloyd C. Harris
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