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Volume 1 / 2003 - Volume 9 / 2011
371-407
A Micromodel of New Product Adoption with Heterogeneous and Forward-Looking Consumers: Application to the Digital Camera Category
Inseong Song and Pradeep K. Chintagunta
409-424
The Post-Promotion Dip Puzzle: What do the Data Have to Say?
Igal Hendel and Aviv Nevo
425-465
Leveraging Information Across Categories
Raghuram Iyengar, Asim Ansari and Sunil Gupta
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