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Volume 1 / 2003 - Volume 9 / 2011
99-129
Customer relationship management in competitive environments: The positive implications of a short-term focus
Julian Villanueva, Pradeep Bhardwaj, Sridhar Balasubramanian and Yuxin Chen
131-161
Advertising budgets in competitive environments
Nolan Miller and Amit Pazgal
163-190
Modeling CLV: A test of competing models in the insurance industry
Bas Donkers, Peter C. Verhoef and Martijn G. de Jong
191-210
Used goods, not used bads: Profitable secondary market sales for a durable goods channel
Jeffrey D. Shulman and Anne T. Coughlan
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