You have Guest access.
Log In
Volume 1 / 2003 - Volume 9 / 2011
105-146
Beyond plain vanilla: Modeling joint product assortment and pricing decisions
Michaela Draganska, Michael Mazzeo and Katja Seim
147-179
Competition and price discrimination in the market for mailing lists
Ron Borzekowski, Raphael Thomadsen and Charles Taragin
181-205
A generalized framework for estimating customer lifetime value when customer lifetimes are not observed
Siddharth S. Singh, Sharad Borle and Dipak C. Jain
207-236
The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data
C. Robert Clark, Ulrich Doraszelski and Michaela Draganska
Frequently asked questions General info on journals and books Send us your feedback Impressum Contact us
© Springer, Part of Springer Science+Business Media Privacy, Disclaimer, Terms & Conditions, and Copyright Info