You have Guest access.
Log In
Volume 1 / 2003 - Volume 9 / 2011
237-266
Targeted advertising as a signal
Bharat N. Anand and Ron Shachar
267-288
Communication strategy in partnership selection
Dmitri Kuksov
289-320
Moving from customer lifetime value to customer equity
Xavier Drèze and André Bonfrer
321-341
Optimal criteria for selecting price discrimination metrics when buyers have log-normally distributed willingness-to-pay
Ke-Wei Huang
Frequently asked questions General info on journals and books Send us your feedback Impressum Contact us
© Springer, Part of Springer Science+Business Media Privacy, Disclaimer, Terms & Conditions, and Copyright Info