- Open Access
Endogenous sunk costs and the geographic differences in the market structures of CPG categories
Bart J. Bronnenberg, Sanjay K. Dhar and Jean-Pierre H. Dubé
2011, Volume 9, Number 1, Pages 1-23
- Open Access
Drivers of peak sales for pharmaceutical brands
Marc Fischer, Peter S. H. Leeflang and Peter C. Verhoef
2010, Volume 8, Number 4, Pages 429-460
- Open Access
The diffusion of a new service: Combining service consideration and brand choice
Vardit Landsman and Moshe Givon
2010, Volume 8, Number 1, Pages 91-121
- Open Access
A new use of importance sampling to reduce computational burden in simulation estimation
Daniel A. Ackerberg
2009, Volume 7, Number 4, Pages 343-376
- Open Access
Information, learning, and drug diffusion: The case of Cox-2 inhibitors
Pradeep K. Chintagunta, Renna Jiang and Ginger Z. Jin
2009, Volume 7, Number 4, Pages 399-443
- Open Access
Moving from customer lifetime value to customer equity
Xavier Drèze and André Bonfrer
2009, Volume 7, Number 3, Pages 289-320
- Open Access
Competition and price discrimination in the market for mailing lists
Ron Borzekowski, Raphael Thomadsen and Charles Taragin
2009, Volume 7, Number 2, Pages 147-179
- Open Access
Effort or timing: The effect of lump-sum bonuses
Thomas J. Steenburgh
2008, Volume 6, Number 3, Pages 235-256
- Open Access
Brand competition in CPG industries: Sustaining large local advantages with little product differentiation
Bart J. Bronnenberg
2008, Volume 6, Number 1, Pages 79-107
- Open Access
Modeling CLV: A test of competing models in the insurance industry
Bas Donkers, Peter C. Verhoef and Martijn G. de Jong
2007, Volume 5, Number 2, Pages 163-190