This paper presents an in-depth analysis of the semantic web contribution towards personalization in e-learning content exploitation. The aim of this research work is to develop a framework for analyzing the semantic web and ontological issues related with the design and implementation of high performance e-learning systems enabled by advanced semantic web and ontological engineering. Within this context the concept of personalization is linked to the state of the art of semantic web and Ontologies research. The main emphasis is paid to the management of personal profiles and identities.