AXMEDIS project (Automating Production of Cross Media Content for Multi-channel Distribution) is partially funded by the European Commission to create an innovative technology framework for the automatic production, protection and distribution of digital cross-media contents over a range of different media channels including PC (on the internet), PDA, kiosk, mobile phones and i-TV (interactive-TV). The AXMEDIS project has proposed a set of integrated solutions and technologies that covers data model and DRM. This paper presents a brief introduction to the AXMEDIS IST FP6 EC project, while discussing the new functionalities enabled by the AXMEDIS architecture and solution in terms of interoperable content and DRM among different distribution channels. For further details on the AXMEDIS project, see the project website at www.axmedis.org.