Visitors to physical educational environments, such as museums, are often overwhelmed by the information available in the space they are exploring. They are confronted with the challenge of finding personally interesting items to view in the available time. Electronic mobile guides can provide guidance and point to relevant information by identifying and recommending items that match a visitor’s interests. However, recommendation generation in physical spaces has challenges of its own. Factors such as the spatial layout of the environment and suggested order of item access must be taken into account, as they constrain the recommendation process. This research investigates adaptive user modelling and personalisation approaches that consider such and other constraints.