AI has suffered severe drawbacks because it has been (mostly) unable as a concept and as an intellectual endeavor, to free itself from the narrow reigns of a rather restricted and psychologically and sociologically uneducated hard sciences” arrogance. AI has (mostly; for exceptions see Dreyfus/Dreyfus 1988) ignored the linguistic turn” in the hermeneutic sciences, and it has completely ignored the ongoing cognitivistic turnïn the sciences that are mostly interested in putting to use the vastly exaggerated promises of AI: management sciences, innovation management, business consulting, and knowledge management (see Ryan 1991).