Irrigation development induces considerable environmental change, but the expectation has been in the past that the economic and social benefits would be greater than the environmental costs. However, public attitudes change over time from acceptance of development and exploitation to greater concern regarding environmental issues and sustainability. Recently, the irrigation industry has found it difficult to communicate to the wider populace the regional benefits of irrigation and the current activities and investment undertaken to address the environmental sustainability concerns. To address this, irrigation water supply businesses are investigating using a broader reporting structure that includes financial, environmental, and social and cultural elements. This triple bottom line, holistic approach should provide a more balanced view of water use with socio-economic benefits and environmental consequences demonstrated. It is anticipated that this approach embedded in the newly developed Irrigation Sustainability Assessment Framework will lead to a more transparent and informed debate on the sustainable use of resources between all parties.