This paper explores the linkages between value orientations, demographics and the quality of life perceptions for Singaporeans based on a nationwide values and lifestyles study conducted in 2001. The quality of life perception is assessed using cognitive evaluations of satisfaction with life in general (subjective personal well-being) and with aspects of living in Singapore (subjective social well-being). Five different value orientations, namely family values, materialism, status consciousness, societal consciousness and traditionalism, are examined for their effects on quality of life. The key demographics used are gender, age, marital status, education and personal income.