Net as a medium is endowed with unique characteristics that has assisted the growth of e-commerce and in turn increased use
of net-based sales promotions. The paper examines the practices, perceptions of net users and avenues of consumer sales promotions
through this medium. To gain insight into current practices, consumer sales promotion on general, specialised and e-commerce
sites were studied. An online survey of 161 net users was carried out to examine perceptions of net-based promotions over
ten dimensions.
The most frequently promoted product categories across sites were apparel, airlines, and books. Price-off followed by free
gift offer was the most commonly used type of promotions. The results of various ANOVA tests revealed that perceptions did
not vary across type of promotions but varied across product categories. Based on these findings managerial implications are
discussed.
Keywords net based promotions - perceptions - practices - exploratory research