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Applying Signaling Theory to Traditional Cultural Rituals
The Example of Newfoundland Mumming
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Applying Signaling Theory to Traditional Cultural Rituals
The Example of Newfoundland Mumming
Craig T. Palmer1 and Christina Nicole Pomianek1 
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Department of Anthropology, University of Missouri-Columbia, Swallow Hall, Columbia, MO 65211, USA |
Published online: 4 October 2007
Abstract The branch of evolutionary theory known as signaling theory attempts to explain various forms of communication. Social scientists
have explained many traditional rituals as forms of communication that promote cooperative social relationships among participants.
Both evolutionists and social scientists have realized the importance of trust for the formation and maintenance of cooperative
social relationships. These factors have led to attempts to apply signaling theory to traditional cultural rituals in various
ways. This paper uses the traditional ritual of mumming in small Newfoundland fishing villages to evaluate alternative hypotheses
about the connection between rituals, communication, trust, and cooperation. Mumming is found to be most consistent with the
hypothesis that it is a ritual of trust wherein participants take a specific type of risk: the risk of harm at the hands of
other participants. Individuals who take this risk actively signal their trust. Conversely, individuals who restrain themselves
from inflicting harm on other participants actively signal their trustworthiness.
Keywords Newfoundland - Ritual - Signaling theory - Trust
 References secured to subscribers.
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