Abstract  Three experiments examined the comprehension and appreciation of figurative phrases known as oxymora (e.g.,intense apathy, loyal opposition). Experiment 1 showed that adjective-noun pairs in which the noun term is the hyponym of the adjective terms' antonym were judged by readers as the most poetic. Experiment 2 found that these same types of phrases were the easiest to understand. Experiment 3 demonstrated that interpreting oxymora requires more than the simple combination of the adjective and noun terms' semantic components. These findings provide additional evidence on the influence of conceptual knowledge for both theories of complex conceptual combinations and for theories of figurative language understanding.