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Reliability, validity, generalisability and objectivity are fundamental concerns for quantitative researchers. For qualitative
research, however, the role of these dimensions is blurred. Some researchers argue that these dimensions are not applicable
to qualitative research and a qualitative researcher’s tool chest should be geared towards trustworthiness and encompass issues
such as credibility, dependability, transferability and confirmability.
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This paper advocates the use of formalised and software-based procedures for the analysis and interpretation of qualitative
interview data. It is argued that International Business research, with a focus on international datasets, equivalence issues,
multiple research environments and multiple researchers, will benefit from formalisation. The use of software programmes is
deemed to help to substantiate the analysis and interpretation of textual interview data.
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Keywords Qualitative Research - Interviews - Trustworthiness - Reliability - Equivalence - Emic and Etic Approaches