Solutions to challenging applications often emerge from a fruitful combination of knowledge, methods, and techniques from different disciplines. This talk introduces Intellimedia, a promising research field located at the intersection of research on Multimedia Systems and Artificial Intelligence. In essence, Intellimedia research aims at the innovative and intelligent usage of multiple media to improve human-machine interfaces as well as computer-mediated human-human communication. Hereby the attribute “intelligent” eventually refers to the deployment of AI techniques, such as knowledge representation, planning, rule-based reasoning, constraint satisfaction, and machine learning. The broad variety of potential Intellimedia application fields will be illustrated by a number of selected scenarios taken from ongoing projects. Among these scenarios are: electronic show rooms in which life-like characters convey product information to the user in the form of possibly interactive performances, mobile access to multimedia content on the web, and personalized in-car entertainment services.