Abstract  Personal photo books are a popular means of capturing important moments and people have created this kind of multimedia presentations since the dawn of analogue photography. With the advent of digital photography it is now possible to digitally design a photo book on a home computer and have it printed by commercial photo finishers like CeWe Color (European’s leading photo finisher company). In this paper, we identify the different steps that are necessary before such a photo book is ready to be printed and describe them in terms of the model of canonical processes of media production. For this we focus on the description of the CeWe Color photo book software.