Collaborative tagging has grown on the Internet as a new paradigm for web information discovering, filtering and retrieval. In the physical world, we use visual tags: labels readable by smartphones with cameras. While visual tags are usually related to a web site address, collaborative tagging, instead, provides updated, recommended information contributed and shared by users. In this paper we investigate the combination of collaborative tagging systems with visual tags. We present a prototype of a semiautomatic system generating visual tags which gather information from collaborative tagging. The user can interact with a list of relevant tags (built by clustering closely related tags) that can be further encoded in a visual tag, according to user’s preferences. The user experience is enriched by retrieving multimedia content linked to the selected tags, present on the web. We finally show a case study illustrating our approach.