This paper discusses how different conceptions of the idea of ‘anthropology’ entail different views of the ‘anthropology of
art’. The prevailing notion of anthropology as the Western study of small-scale non-Western societies leads to a conception
of the anthropology of art as dealing with the visual arts of these societies or cultures. Anthropology is sometimes also
interpreted as referring to a particular approach that is applicable in examining sociocultural phenomena in whatever culture,
including its art forms. Both conceptions of anthropology may be considered subsidiary to a more encompassing view of anthropology
as the multidisciplinary study of humankind. Following this view, the anthropology of art becomes the comprehensive examination
of art in human existence. As such it would coincide with World Art Studies, conceived as the global and multidisciplinary
study of the visual arts.
Keywords anthropology - visual arts