In spite of the wealth of information available on designing international user interfaces, it is not easy for web designers
to acquire a deep understanding of culturally appropriate user interface design. There is a lack of tools that assist web
developers in creating culturally appropriate user interfaces. In our paper we present an empirical study that identifies
culture-specific web interface design elements for a number of countries using semi-automated approach, in order to incorporate
the results into a cultural interface design advisor tool. The paper presents results of the pilot study on web design color
preferences for a number of countries. Results show that along with ten colors that are used universally in website design
for all countries studied, country-specific color palettes could be identified. Examples of these “preferred” palettes are
presented in the paper along with suggestions on how designers can work with such palettes creating culturally appropriate
websites.
Keywords Color preferences - color theory - cultural user interface - usability