Improve Ranking by Using Image Information
Qing Yu1
, Shuming Shi1
, Zhiwei Li1
, Ji-Rong Wen1
and Wei-Ying Ma1 
| (1) |
Microsoft Research Asia, |
Abstract
This paper explores the feasibility of including image information embedded in Web pages in relevance computation to improve
search performance. In determining the ranking of Web pages against a given query, most (if not all) modern Web search engines
consider two kinds of factors: text information (including title, URL, body text, anchor text, etc) and static ranking (e.g.
PageRank [1]). Although images have been widely used to help represent Web pages and carry valuable information, little work
has been done to take advantage of them in computing the relevance score of a Web page given a query. We propose, in this
paper, a framework to contain image information in ranking functions. Preliminary experimental results show that, when image
information is used properly, ranking results can be improved.
Keywords Web search - image information - image importance - relevance
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