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Improve Ranking by Using Image Information

Qing YuContact Information, Shuming ShiContact Information, Zhiwei LiContact Information, Ji-Rong WenContact Information and Wei-Ying MaContact Information

(1)  Microsoft Research Asia,  
Abstract
This paper explores the feasibility of including image information embedded in Web pages in relevance computation to improve search performance. In determining the ranking of Web pages against a given query, most (if not all) modern Web search engines consider two kinds of factors: text information (including title, URL, body text, anchor text, etc) and static ranking (e.g. PageRank [1]). Although images have been widely used to help represent Web pages and carry valuable information, little work has been done to take advantage of them in computing the relevance score of a Web page given a query. We propose, in this paper, a framework to contain image information in ranking functions. Preliminary experimental results show that, when image information is used properly, ranking results can be improved.

Keywords  Web search - image information - image importance - relevance


Contact Information Qing Yu
Email: qingyu@microsoft.com

Contact Information Shuming Shi
Email: shumings@microsoft.com

Contact Information Zhiwei Li
Email: zli@microsoft.com

Contact Information Ji-Rong Wen
Email: jrwen@microsoft.com

Contact Information Wei-Ying Ma
Email: wyma@microsoft.com
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