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A roadmap to adopting emerging technology in e-business: an empirical study
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Original Article
A roadmap to adopting emerging technology in e-business: an empirical study
Hsin-Lu Chang1 
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Department of Management Information Systems, National Chengchi University, NO.64, Sec.2, ZhiNan Rd., Wenshan District, Taipei City, 11605, Taiwan, ROC |
Received: 15 May 2008 Revised: 7 December 2008 Accepted: 14 January 2009 Published online: 17 April 2009
Abstract This study explores the readiness of enterprises for developing emerging e-business technology. A three-staged e-business
technology roadmap is proposed, from pre-e-business, to transactional e-business, and then to on-demand e-business. We use
the diffusion of innovation theory to identify a series of enterprises’ internal capabilities and environmental drivers that
can explain enterprises’ e-business adoption along our proposed roadmap. The model is validated in a survey of 175 businesses
from the Taiwanese PC industry. The results show that enterprises’ internal capabilities are more influential than the environmental
drivers when the enterprises move from the pre-e-business stage to the transactional e-business stage. As enterprises start
to migrate to on-demand e-business, environmental factors play a critical role in determining the adoption. The implications
of this study are multi-fold. Enterprises can use this model to evaluate their current readiness for the adoption of emerging
e-business technology. By locating their current status in the roadmap, they can also understand the steps they should take
to improve their readiness.
Keywords e-Business readiness - Technology innovation and diffusion - Technology roadmap - On-demand business - e-Commerce
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