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Original Article

A roadmap to adopting emerging technology in e-business: an empirical study

Hsin-Lu ChangContact Information

(1)  Department of Management Information Systems, National Chengchi University, NO.64, Sec.2, ZhiNan Rd., Wenshan District, Taipei City, 11605, Taiwan, ROC

Received: 15 May 2008  Revised: 7 December 2008  Accepted: 14 January 2009  Published online: 17 April 2009

Abstract  This study explores the readiness of enterprises for developing emerging e-business technology. A three-staged e-business technology roadmap is proposed, from pre-e-business, to transactional e-business, and then to on-demand e-business. We use the diffusion of innovation theory to identify a series of enterprises’ internal capabilities and environmental drivers that can explain enterprises’ e-business adoption along our proposed roadmap. The model is validated in a survey of 175 businesses from the Taiwanese PC industry. The results show that enterprises’ internal capabilities are more influential than the environmental drivers when the enterprises move from the pre-e-business stage to the transactional e-business stage. As enterprises start to migrate to on-demand e-business, environmental factors play a critical role in determining the adoption. The implications of this study are multi-fold. Enterprises can use this model to evaluate their current readiness for the adoption of emerging e-business technology. By locating their current status in the roadmap, they can also understand the steps they should take to improve their readiness.

Keywords  e-Business readiness - Technology innovation and diffusion - Technology roadmap - On-demand business - e-Commerce


Contact Information Hsin-Lu Chang
Email: hchang@mis.nccu.edu.tw
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