The use of personal electronic equipment has significantly increased during recent years. Augmented Reality (AR) technology enables mobile devices to provide a very rich user experience by combining mobile computing with connectivity and location-awareness. In this paper we discuss the approach and development of an Augmented Reality-based personal assistant, combining the familiar interface of a human person with the functionality of a location-aware digital information system. The paper discusses the main components of the system, including the anthropomorphic user interface as well as the results of an initial prototype evaluation.