Due to the rapid growth of the mobile communication technology, obtaining in-detail location information by combining GPS and networks is now available. In such an environment, legal steps are needed to ensure the protection of personal location information on the one hand, and also to regulate the use of personal location information for public purposes on the other hand. In Korea, based on such considerations, the Ministry of Information and Communication (MIC) established and announced a new LBS law. As the new law is proposed, it is essential to make it applicable to the existing LBS technology. In this paper, we propose our solution for applying such a new law to the LBS platform. To do this, we propose architecture for an LBS platform conforming to the new LBS law and the specific scenario of privacy control for tracking moving objects. Especially, we suggest new privacy control mechanisms using privacy profile, such as time clocking, time blurring, area cloaking, and area blurring.