In recent years, semiotics has become an innovative theoretical framework in mathematics education. The purpose of this article is to show that semiotics can be used to explain learning as a process of experimenting with and communicating about one's own representations (in particular ‘diagrams') of mathematical problems. As a paradigmatic example, we apply a Peircean semiotic framework to answer the question of how students develop a notion of ‘distribution' in a statistics course by ‘diagrammatic reasoning' and by forming ‘hypostatic abstractions', that is by forming new mathematical objects which can be used as means for communication and further reasoning. Peirce's semiotic terminology is used as an alternative to concepts such as modeling, symbolizing, and reification. We will show that it is a precise instrument of analysis with regard to the complexity of learning and communicating in mathematics classrooms.