We investigate the usage of agents in service selection taking place in a personal mobility context. In particular, agents
are employed to select (on behalf of users) the most beneficial service offer among those by multiple retailers. This selection
is made on the basis of user preferences, encoded in the user profile, and market offerings promoted by retailers. We describe
in detail the personal mobility context considered, and we propose a framework for agent intelligence to support the combined
selection of service offer and retailer.