This article addresses the discourse of Israeli academics, policy makers, and environmental activists regarding the environmental implications of population growth in Israel. While there are compelling reasons that population growth should be a prominent topic for local environmental research and discussion, it is rarely considered in environmental campaigns or in the academic literature. I attribute this to the embeddedness of the Israeli environmental community within wider Israeli society. National ideologies and religiosity, coupled with immediate security and social concerns, bound what is considered sanctioned discourse regarding population growth, prescribing the rules of academic engagement for this controversial topic.