The accelerating globalization of economic transactions provokes the impression that human values and patterns of behavior
will sooner or later converge into one worldwide culture. This assumption seems to be especially true for the business world
with its ‘culturally invariant rules of the market’. In fact, however, this convergence of the various business cultures of
the world takes place only on their very surface and does not reach the different fundamental value systems. They are the
result of a mostly unconscious and complex process, having developed over centuries, and thus resisting short-term change.