2007, Part I:, 55-63, DOI: 10.1007/978-3-540-70818-6_4

Habits of the Heart in US-American and German Corporate Culture

Bettina Palazzo

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Abstract

The accelerating globalization of economic transactions provokes the impression that human values and patterns of behavior will sooner or later converge into one worldwide culture. This assumption seems to be especially true for the business world with its ‘culturally invariant rules of the market’. In fact, however, this convergence of the various business cultures of the world takes place only on their very surface and does not reach the different fundamental value systems. They are the result of a mostly unconscious and complex process, having developed over centuries, and thus resisting short-term change.

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