Online social networks such as Friendster, MySpace, or the Facebook have experienced exponential growth in membership in recent
years. These networks offer attractive means for interaction and communication, but also raise privacy and security concerns.
In this study we survey a representative sample of the members of the Facebook (a social network for colleges and high schools)
at a US academic institution, and compare the survey data to information retrieved from the network itself. We look for underlying
demographic or behavioral differences between the communities of the network’s members and non-members; we analyze the impact
of privacy concerns on members’ behavior; we compare members’ stated attitudes with actual behavior; and we document the changes
in behavior subsequent to privacy-related information exposure. We find that an individual’s privacy concerns are only a weak
predictor of his membership to the network. Also privacy concerned individuals join the network and reveal great amounts of
personal information. Some manage their privacy concerns by trusting their ability to control the information they provide
and the external access to it. However, we also find evidence of members’ misconceptions about the online community’s actual
size and composition, and about the visibility of members’ profiles.