In 2004, four focus groups consisting of agricultural landowners were organized in Northcentral Iowa to assess opportunities for hunting along in-field shelterbelts and on adjacent lands. A majority of respondents (95%) allowed/practiced some hunting on their lands. About 55% of respondents indicated that the potential existed for developing a fee hunting market associated with in-field shelterbelts. Intangible features of hunting, such as recreation/enjoyment and better land stewardship, were ranked higher than tangible ones—additional income and provision of economic opportunities for local communities. Respondents were highly concerned with negative consequences of hunting—trespassing and hunter misconduct. On average, agricultural landowners were willing to accept (WTA) US30 per visit per party of four hunters to allow hunting of ring-necked pheasants ( < i > Phasianus colchicus < /i > ) on their land. About 33 times the monetary compensation (US30 per visit per party of four hunters to allow hunting of ring-necked pheasants (Phasianus colchicus) on their land. About 33% would grant access to hunters free of charge. Those who lived in urban areas would require five times the monetary compensation (US50) as those who lived in rural areas (US$10).