Earlier papers (Wilgosh, 1993, 1996b) examined how societal expectations of girls influence their failure to realize their full potential, particularly in mathematics and sciences. Societal influences on girls, particularly overt and more subtle messages conveyed through the press, were examined. This paper reviews issues and concerns identified in the earlier papers. Then, counselling approaches are considered, to enhance gifts and talents and undo underachievement which may be, at least in part, a result of negative and confusing messages girls receive through many different societal sources.