Negotiated implementation is suggested as a cogent approach to meeting user and implementer needs, and thus, to increasing technology implementation. Negotiated implementation is expected to have its effect through three well
known dimensions: ease of use, usefulness, and commitment. The efficacy of negotiated implementation is tested in the context of a university
based field study of World Wide Web site use. Empirical support is found for the negotiated implementation approach. Implications and future research related to both theory and application are provided.