Volume 24, Numbers 3-4, 459-486, DOI: 10.1023/A:1017440013491

Javier Alonso Rivas: Comportamiento del consumidor.Decisiones y estrategia de marketing. 3rd edition.Madrid: Esic Editorial, 2000.

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Javier Alonso Rivas: Comportamiento del consumidor.Decisiones y estrategia de marketing. 3rd edition.Madrid: Esic Editorial, 2000.

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