In this paper we present the design and development of 12Pixels, a novel interface, application, and social web service that allows people to create and share drawings directly from a regular
mobile phone. We detail the release of 12Pixels as a service in Japan and analyze trends that emerged from user data collected. Our analysis and insights provide useful
ground-level experiences with social drawing and mobile content creation.
Keywords 12Pixels - twelve pixels - drawing - mobile phone - cellphone - art - design - creativity - creativity support tools - content creation - user generated content - social web - web applications