With metaphoric quality divided into an appropriateness and novelty component, college-student subjects rated 75 metaphoric sentences on those components and on imageability. Different subjects were assigned to each of the three rating conditions (
n=45 in each). Correlations based on mean ratings of the metaphors indicated that imageability was negatively related to novelty and positively related to appropriateness. A composite of the novelty and appropriateness ratings (deemed to reflect metaphoric quality) proved to be independent of imageability. Examination of metaphors with the highest and lowest imagery ratings suggested that imagery was facilitated by perceptual-configural linkages and inhibited by remote conceptual linkages between topic and vehicle. This configural-conceptual distinction appears to be of greater importance than quality in influencing the extent to which a metaphor is imaged.
An earlier version of this paper was presented by the first author at the Annual Meeting of the Eastern Psychological Association, New York City, April 1981. This research was funded in part by a doctoral fellowship from the Social Sciences and Humanities Research Council of Canada to the first author, who is now affiliated with the University of Illinois.