The contribution of this paper is three empirical evaluations of a reference model for the practice of software reuse. Our research thesis is that software development based upon a software reuse reference model improves quality of products, productivity of processes and product time‐to‐market for many software development enterprises. The definition and investigation of such a model has been carried out using three steps. First, the reference model is developed based on existing software reuse concepts. Second, this reference model is empirically evaluated using three studies: one using a survey method, one using a case studies method, and one using a legacy studies method. Third, the impact of the reference model on software development productivity, quality, and time‐to‐market is empirically derived.