One of the key elements of e-commerce systems is the online product catalog. In this paper, we discuss the interface of online
product catalogs, focusing on its ability to help shoppers navigate and analyze product information. Specifically, we present
a new interactive interface for online product catalogs that is effective in navigating through the product information space
and analytically selecting suitable products. It uses a multi-dimensional visualization mechanism based on parallel coordinates
and augmented by a number of visual facilities for filtering, color-coding, and dynamic querying. We present a prototype and
explain how the prototype visualizes the entire product information space in a single page and supports intuitive exploratory
analysis with the visual facilities.