Whoever the target audience is (colleagues, big media or amateur science aficionados), whichever stage the research process is at, whatever the author’s purpose is (to debate, to declare, to rant or to educate), new media channels are ready for use, and there is so much that can be done with them. Wikis, blogs, moblogs, vlogs and podcasts are all means for communicating by creating conversations between authors and their audience. They are tools for setting agendas and simultaneously informing, and being informed by the public. These tools turn the passive consumption of information to an active one, by creating communities of interest where dialogues emerge and discussions develop. These new communication channels support the curious and explorative nature of research. All that is needed is a bit of imagination