In this chapter, I consider the relationship between the aesthetic appreciation of the built environment and the aesthetic appreciation of the natural environment, with an eye to pursuing its implications for the role of design in urban planning. In section 1, I describe some ways of thinking about the aesthetic, common in traditional environmental thought, according to which very different forms of aesthetic appreciation are appropriate for each sort of environment. In section 2, I outline a somewhat different approach to understanding the aesthetic, one that holds out the promise of a more unified approach. In section 3, I attempt to deliver on this promise by pointing out a similarity between the ‘visual order’ of the natural environment and that of the built environment. This also reveals an important similarity in their aesthetic character. Section 4 consists of an effort to clarify this claim, and to draw out some of its ramifications for our broader understanding of urban design processes. In section 5, I conclude by considering three objections to my claim.